Pure Cycles 2017 Look Book

Poster designs for a number of Red Bull sponsored athletes. This project was to practice some design techniques such as compositing, photo manipulation, and color correction. I have no affiliation with any of the athletes, nor Red Bull. This was just for fun.



New products mean new marketing, and new marketing means new collateral. Here are some style frames from the new Pure Cycles Look Book. This 40 page print piece showcases the latest bike designs from Pure Cycles. Lifestyle photos provided by a number of talent photographers including Alen Palander, Mark Skovorodko, Tuan Lee, and myself. Pete Demos provides the crisp product shots throughout. All design / layout by me.